COMPANY’S FINANCIAL PERFORMANCE – A SATISFACTORY
       COMPROMISE BETWEEN STABILITY AND PROFITABILITY

       Ph.D. Student Moiceanu (Marin) Elena Liliana, „Valahia” University, Târgoviste
              Economic Director at SC Electroaparataj Low Cost Technology SA
                      E-mail: elena.marin@e-lct.ro ; maiomi1@yahoo.it


Summary:
      The drives of economic growth are permanently changing, and Romania’s accession to EU
must accelerate knowledge based economic development. The globalization of companies’
economic activities highlights the need for adequate actions on companies’ financial management.
The selection of the financial performance ratios that may help as the base of the financial
management systems both knowledge oriented and aiming to increase value, are essential for the
companies that want to go beyond their competitors. The pertinence and predictive use of financial
performance ratios depend on the rules that direct the functioning of financial markets.
      In the conditions that Romanian companies are in the position to comply with the new
exigencies imposed by the Romania’s accession to EU, there are two major objectives that
materialize: stability and profitability.

       Key words: financial performance, globalization, company, profitabilty.

       Jel codes: P47, L25.




                                                1