EVOLUTION AND CONTROVERSIES REGARDING THE
    STANDARDIZATION, VALUATION AND AMORTIZATION OF THE
                        GOODWILL


           Ph.D. Student Popescu Aurora, Academy of Economic Studies, Bucharest
                                aurora.popescu@yahoo.com


      Summary: Goodwill is an intangible asset item and includes: valuable business contacts,
geographical location, market outlets, reputation of business or product and other intangible assets
which evaluation is extremely difficult. The amortization of the goodwill depends on the way of
approach of the balance sheet. A legal approach, which emphasizes the principles of prudence and
of the independence of every financial year, will tend to apply the amortization. On the other side,
an accounting approach, which takes into account especially the going concern principle, will tend
to replace the amortization with the effects of a impairment test on the goodwill( reversible lost-
indicated a provision).The International Accounting Standard IFRS 3 Business Combination
considers the goodwill as the unidentified sum paid by a purchaser with the occasion of a business
combination and presents the regulations of the booking the goodwill in the consolidated accounts.

       Key words: goodwill, amortization, IFRS 3.

       Jel codes: M49, F00.




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