THE USE OF THE ERP-CRM-CIM SYSTEMS WITHIN THE MASTER’S
                   DEGREE PROGRAMMES


                        Virgil Chichernea, Phd ,vchichernea@rau.ro
                        Romanian –American University, Bucharest


Abstract: This paper proposes a conceptual framework for the development, integration and
evaluation of ERP-CRM-CIM (Enterprise Requirements Planning – Customer Relationship
Management – Computer Integrated Manufacturing) Systems into teaching education program.
One of the problems in using ERP-CRM-CIM systems has been the complexity of large-scale
systems and there for the main topics of this paper are: basic components, evolution ERP-CRM-
CIS systems, benefits, costs, replacing/ reimplementing, family issues, structuring the
manufacturing Database, successful of these systems, etc. In addition to this paper reports the
development, evaluation and use of ERP-CRM-CIM systems and software packages in the
Romanian-American University as well as plans for continous development and integration into
the curriculum

     Key words: Enterprise Requirements Planning, Customer Relationship Management,
Computer Integrated Manufacturing, education program
     JEL code: O33