SOME INTERNET MARKETING APPROACHES

     Lieutenant- colonel, professor doctor Gheorghe Minculete, minculetegh@yahoo.com
                     National University of Defense “Carol” Bucharest
               Ph. Doctor Marius Adrian RĂDUCEA,mraducea@yahoo.com
                               University “Valahia” Târgovişte


       Abstract:“’Developing fast, the Romanian consumer is getting used to select his media”
according to Cristian Parvan, Online Media manager for Zenith Media. Due to this fact, about
one million users have changed their passive watching into exclusive searching the Internet in
the past year. This comes as a reflective task both for advertising companies and for their
customers.

       Key words: on - line marketing, advertising, newsletter
       JEL code: M37