SIBIU 2007 EUROPEAN CULTURAL CAPITAL PROGRAM: THE
                  COMMUNICATION MANAGEMENT

                     Rotariu Ilie, senior lecturer, ilie.rotariu@ulbsibiu.ro
                             “Lucian Blaga” University of Sibiu


        Abstract: This paper is a case study: the town of Sibiu – Transylvania – Romania. A
good communication is compulsory to boost a tourist destination for the both major actors: the
organizers and the population – the potential tourists. We argue that the communication is the
key tool to have good results in organizing an event as The European Cultural Capital.

       Key words: communication, tourist destination, communication management
       JEL code: M37