FIRM COMPETITIVENESS GROWTH THROUGH VALUE CHAIN
                       ACTIVITIES


               Conf. univ. dr. Iuliana Ciochină, iulianaciochina@yahoo.com
                        “Constantin Brancoveanu” University Pitesti,
          Faculty of Management, Marketing in Economic Affairs, Râmnicu Vâlcea
                  Lect. univ. dr. Carmen Iordache, iordache72@yahoo.com
                        “Constantin Brancoveanu” University Pitesti,
          Faculty of Management, Marketing in Economic Affairs, Râmnicu Vâlcea
                   Asist. univ. drd. Răzvan Decuseară, dec_vl@yahoo.com
                        “Constantin Brancoveanu” University Pitesti,
          Faculty of Management, Marketing in Economic Affairs, Râmnicu Vâlcea
               Asist. univ. drd. Ramona Chiţu, ramona_chitu_79@yahoo.com
                        “Constantin Brancoveanu” University Pitesti,
          Faculty of Management, Marketing in Economic Affairs, Râmnicu Vâlcea


        Abstract: Value chain shows the total value and is made up of value activities and value
margin. Value activities are distinct activities from physical and technological point of view,
developed by the firm. These are the “stones” with the help of which a firm creates a valuable
product for its buyers. The value margin is the difference between total value and the collective
cost of value activities.

       Key words: value chain, total value, value activities, value margin
       JEL code: M21