THE PLACE OF MARKETING STRATEGIES IN THE
                 CONSOLIDATION OF ROMANIAN BAKERY FIRMS

                           PhD Full, Professor Filimon Stremţan
                         PhD Candidate, Lecturer Andreea Muntean
                          “1Decembrie 1918” University Alba Iulia


       Abstract: Stated by their marketing objectives, Romanian bakery firms have to opt for
certain strategies for directing their activity in order to obtain desired target. In this field,
marketing strategies refer to the way in which the organization approaches the market and
the marketing mix. In the process of elaborating the marketing strategies, firms should follow
to combine those with the general strategies of the organization.

       Key words: marketing strategy, marketing objectives, target, marketing mix
       JEL code: M31