DETERMINING THE OPINION OF BANK PERSONNEL
               REGARDING THEIR CONSUMER SATISFACTION

                       PhD Candidate, Lecturer Andreea Muntean
        Faculty of Sciences, “1 Decembrie 1918” University, Alba - Iulia, Romania


        Abstract: Providing satisfaction for bank consumers is vital for the business success.
Primarily is very important to know what is the opinion of bank personnel regarding the main
aspects of their services that counts for their consumers satisfaction. This paper present the
results of a qualitative research developed to see the consumers satisfaction through the
“organization lentils”.

Key words: consumer satisfaction, consumer requirements, “organization lentils”
JEL code: M31