REVERSE LOGISTICS IN THE ASPECT OF WEEE AND RoHS REGULATIONS Aleksandra Nowakowska, MSc, anowa@zim.pcz.pl Częstochowa University of Technology, Management Faculty L`ubomir Jahnatek, PhD Ministry of Economy of the Slovak Republic Abstract: Recent years have seen a growing importance of reverse logistics. The reasons for this include increased ecological awareness as well as the strategy and policy of companies and ever-increasing number of legal regulations which force companies to accept returns of faulty products and to manage them so as to minimize harmful effect on natural environment. Due to this reason, companies must begin development of reverse distribution systems in order to deal with influx of faulty and damaged product or products after recycling. Key words: reverse logistic, weee regulations, RoHS regulations, ecological awarness JEL code:M31